SQMOS is a mobile-based on-the-go advertising platform to display and search. The platform makes recommendations to a user’s Smartphone based on the best match to their current preferences. All preferences and parameters are opt-in so subscribers get only what they asked for. SQMOS leverages the power of the “semantic web” to integrate current location, social profiles and expressed preferences, coupled with ratings and reviews of other users with similar profiles. Hiper-targeted advertising is at the core of SQMOS Recommender, and the technology has been built from the ground up with that focus. Marketing departments can reach specific segments of consumers and businesses can customize and offer real-time events to promote their products or services.
Target
• Promoters
• Publishers
• Advertisers
• Agencies
Market validation
Mobile devices are the number one Internet access technology, each day 0.7M devices are activated. In only 1 year (2011), the mobile advertising industry grew amazingly: Ad clicks were up +711%, Ad requests were up +698% & Ad revenues +522%.
Top Regions by Ad requests are North America +983%, Europe +712% and South America +674%. Top platforms/Operating Systems by Ad requests are iOS (+981%) and Android (+759%).
Services (Source: Inneractive 2011).